PENFOLDS WINE

Agency: DMI (Formerly Pappas Group)
Role: UI, UX, Animation

Penfolds is an Australian winery breaking into a saturated American market which prefers domestic wines. Penfolds sought to improve brand perception in the United States and educate consumers and distributors via new technology and the first step was the development of an interactive, touch-screen table.

By focusing on two main use cases: consumer wine tasting and meetings with distributers, we developed concepts for each case to best use the technology to boost brand perception. 

For the consumer wine tasting experience, the touch screen table would be used as an interactive presentation tool during wine tastings, creating virtual content areas (coasters) for participants and a unique compliment to the presenter. 

For the distributer experience, the touch screen table would be used as a performance tool and interface for the presenter to highlight information about the History, Portfolio, Vineyards and Brand Experiences that are unique to Penfolds. 

Ice Cream

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One20

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1-800 Pet Meds

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