My Cause
My Cleats

Client: NFL / Byron Jones / CJD Foundation

My Cause My Cleats is an annual, player-led initiative by the National Football League (NFL) that gives players, coaches, and team staff a platform to raise awareness and support for charitable causes and nonprofit organizations that are personally meaningful to them. During designated game weeks participants wear custom-designed cleats or sneakers featuring artwork, logos, messages, and imagery tied to the social issues or nonprofits they’re championing.

The initiative highlights the positive impact that members of the NFL family can have off the field, shining a spotlight on causes ranging from mental health, youth empowerment, and disease awareness to military support, social justice, and community development. Fans can engage with the movement by learning about each player’s cause, bidding on the custom cleats through league auctions (with proceeds going to the selected charities), and donating directly to the charities supported by players.

Personal Illustrations

Apple Music Family Sharing Campaign

Role: Art Director
Team: Customer Journeys + Apple Music

Visual identity to promote the new Family Sharing offer within Apple Music.

Album Artwork

Various Client