PENFOLDS WINE

Agency: DMI (Formerly Pappas Group)
Role: UI, UX, Animation

The Australian category in the U.S. is generally perceived to be cheap, mass wines – largely driven by big commercial brands like Yellow Tail. Penfolds sought to improve brand perception in the United States and educate consumers and distributors via new technology and the first step was the development of an interactive, touch-screen table.

Following the successful debut of the touch table wine tasting experience at the Food & Wine Festival in Aspen, Colorado the tables now reside at dedicated retail environments in the Sydney and Melbourne international airports in Australia.