Services Identity, Events & Campus
Role: Art Direction, Design, Event Creative Direction
Team: Services Engagement + Creative Systems + MIT
Creative Direction: Michael Evashevski
Animation & 3D: Will Carpenter
An identity system to unify and celebrate a diverse set of teams, initiatives, and events under a shared visual language. The expansive work spans identites, events, and campus creative—supporting learning and development programs, cross-team events of all sizes, and digital and physical installations across campus.
A celebration of color
Reveal Animation
Events & Experiences
Creative direction, event identities, communications, and executive presentations for digital, hybrid, and in-person events on Apple campuses across the globe. Events were streamed to org-wide audiences through our custom-built event platform.
Event Identities (Intro Loops)
Supplemental Content
Campus Creative
A digital and physical strategy to celebrate the work of Services teams globally in a unified voice. In addition to the creation of bespoke art and interactive digital walls, we built tools to program and deploy content, collect and organize assets, and track printed art across our campuses.
Digital
Programs & Communication
Expansion of our Services-wide design system to a diverse set of communications, onboarding, learning and development programs, and small-scale events.
