Shareable Moments

Role: Visual Design DRI
Team: App Store Connect + Creative Systems + MIT

Every year the App Store's editorial team highlights over 100,000 unique developers across 175 storefronts. Each time a developer’s app is featured, we consider it (and many other milestones) to be a Shareable Moment. A moment where developers can delight their users with great news and make it easy for them to share that news with the world.

Small developers often lack the bandwidth or skillset to celebrate these moments on social media in the way they deserve, especially compared to big budget apps with large marketing spends.

We set out to provide tools for developers to discover and promote their moments on social media, allowing them to grow their communities.